Video is such an engaging form of content for social media. To create an effective video takes time, planning and creativity. Here are my top tips for making a social media video:
Have A Goal & A Strategy
First decide what are you trying to achieve by sharing this video. Is it to create brand awareness, to show how the product works or perhaps to get people to sign up for the newsletter? Create specific goals around each video. Look at what others are doing for inspiration, particularly your competitors.
Select Your Equipment
Your smartphone will be fine for taking footage but also remember to consider both sound and lighting. You may require a microphone or a light to create a quality video, there are quite cost-effective options available.
Timing Is Everything
You will need to decide how long the video will be. Remember, it should be short and sweet. It should be easy to watch and understand, perhaps aim for 30 seconds. If you have a lot to say, maybe use a series of videos rather than one long one.
Grab Their Attention
People are mindlessly scrolling, so grab them in the first seconds so they will stay and watch. Ask an interesting question or shock them with a statement.
Get to the point
It’s a short video so get to the point. Just cover the essentials, a couple of key points in a clear direct manner.
Call to Action
What do you want them to do next? As the video ends encourage them to subscribe, visit the website, call you or comment below.
Add some text
Videos are normally played in silence, so add some subtitles or at least some text explaining what you are talking about.
Edit for perfection
There is an abundance of software and apps for video editing, many are free or low cost. My favourite is Filmora by Wondershare but you can use Hitfilm, Inshot, Quik or Canva. Editing allows you to add lots of cool effects.
Watch out for copyright
Ensure there are no issues around the music, images and footage used. There are many free resources online that you can use including Pexels, Pixabay and Unsplash.
Measure and learn
After you have shared your video on social media, look at the insights to see how successful it was. Figure out what worked or did not work for you. Measure your goals, did you get those sign ups or sales? Learn and aim for continuous improvement.
Embrace Video Content for Social Media – there is nothing that should be holding you back.