Instagram is a fantastic place to build brand awareness for your business.
With most users spending up to an hour on it every day and more people joining each day, this social media channel may be the opportunity you have been waiting for. Here are my top 4 tips for using Instagram for business:
Tip Number 1 – Optimise your Bio.
Your ‘username’ and your ‘name’ are not the same thing. If your username is the same as the name on your logo then why waste time repeating it a third time? Maybe use that space to tell people what you do. Be clever when writing your description. Think about why they should they follow you and share the benefits and value of being a follower. Use a CTA (call to action) to encourage them to click on your link and visit your website.
Tip Number 2 – Use a Hashtag (or 30).
The hashtag gives context to your post and it is important when it comes to finding new followers. Users will use search and explore to find new content and new brands to follow. They search by hashtag so make it easy to be found by using clever ones (and enough of them).
Tip Number 3 – Use all the tools.
Use all tools so Instagram will love you. Do not just concentrate on only posts, make sure you are also using stories and reels. The more of the Instagram tools you use the better. Stories encourage indirect growth as your followers are more interested, videos in reels are engaging and get lots of views.
Tip Number 4 – Mix up your content.
A mix of content will result in valuable engagement. Here are just a few ideas for content that will get you those likes and comments.
- Tips and advice that add value to your followers are always welcome, think ‘life hacks’ in particular.
- Behind the scenes will allow followers to find out more about your brand, your people and how you work.
- Asking a question or seeking opinions will encourage replies and comments and could start an interesting conversation.
- Share what is important to you, be that sustainability or your mission to make the world a better place. That will make connections that are valuable.
Use Instagram to humanise your brand and let the world know what you are all about. Share your brand personality, build connections that attract followers and turn them into lifelong customers.