How to Use AI for Content Without Losing the Human Touch!
AI has quickly become a useful tool for creating marketing content. It can help with ideas, first drafts, social media posts, emails and blogs, often saving alot of time.
But there is a risk. If businesses rely too heavily on AI generated content, their marketing can begin to sound generic. The words might be correct, but the personality, experience and individual voice behind the business can get lost. I believe that the best approach is to use AI as a support tool rather than allowing it to do all the thinking for you.
Start With Your Own Ideas
Before asking AI to create content, think about what you really want to say. It’s the normal questions we have been asking for ages: What question are you answering? What experience can you share? What would be useful to your customer?
Giving AI your own thoughts and provide examples as this will usually produce much better content than simply asking it to write a blog about a broad topic. The more useful information you provide, the more relevant the result is likely to be.
Treat AI Content as a First Draft
One of the easiest mistakes to make is copying AI generated content and publishing it without reviewing it. Don’t do that – there could be wrong information, or something controversial. So, use the output as a starting point.
Read through it and ask whether it sounds like something you would actually say. Remove unnecessary phrases, simplify overly formal language and add information that reflects your own experience. It’s amazing how a few small changes can make a significant difference.
Keep Your Brand Voice
Your content should still sound like your business. If your normal communication is friendly and straightforward, it doesn’t make sense to share content filled with complicated language and lengthy descriptions. AI can adapt to your preferred tone, but you need to tell it what that tone is. Providing examples of previous content can also help it understand the style you want.
Add Something AI Cannot Know
Your experience is one of the most valuable parts of your content. AI should be a tool, not a replacement. Real examples, customer questions, observations and lessons from your work make content more useful and credible. These are the things that help distinguish your content from something another business could produce using exactly the same AI tool.
Use AI to Support Your Voice
AI can make content creation faster and easier, but it should not remove the human element from your marketing. So use it to organise your thoughts, generate ideas and improve your first draft. Then add your own knowledge, personality and perspective. The goal is not to make your content sound as though it was written without AI. The goal is to make sure it still sounds like you.
