How to Turn Facebook Followers into Real Customers (Without Ads) Growing a Facebook audience is valuable, but most small businesses need more than likes. At some point, followers must tur into enquiries, bookings, and sales. The great news is that paid advertising is not required to achieve this. With a consistent approach, [...]
Nine Years of Applejack Marketing - What’s Changed, What Hasn’t, and What Comes Next? This month, Applejack Marketing turns 9 years old, I can hardly believe it! From the early days of helping small businesses find their feet online, to now offering full-service website design, digital consultancy, and training programs, we’ve seen the [...]
5 Signs Your Website Needs a Redesign. As web designers working with Irish businesses, we know your website is often a customer’s first impression. An outdated, slow, or difficult-to-use site can cost you leads and sales. A well-designed, modern website is essential for staying competitive in today’s digital world. Here are 5 [...]
The Power of Email Marketing. Are you using email marketing to get some more sales for your brand? It’s a great way of connecting with customers and is suitable for any size business in any industry. Email is cost effective & high impact When you send an email you are reaching an [...]
Are Google Ads really any good? Google Ads are a great tool to increase the visibility of your brand on search engines. With a Google Ad campaign, you are present when your potential customer is searching. These searchers are there with intent, they are actively looking for your product and will be [...]
How to generate leads using social media. Your marketing activities should result in leads for your sales team. So how do you use social media to generate leads for your brand? Generating Leads Online marketing is used to build brand awareness to increase demand for a product. Consistent sharing of content across [...]
