The Power of Email Marketing. Are you using email marketing to get some more sales for your brand? It’s a great way of connecting with customers and is suitable for any size business in any industry. Email is cost effective & high impact When you send an email you are reaching an [...]
Are Google Ads really any good? Google Ads are a great tool to increase the visibility of your brand on search engines. With a Google Ad campaign, you are present when your potential customer is searching. These searchers are there with intent, they are actively looking for your product and will be [...]
How to generate leads using social media. Your marketing activities should result in leads for your sales team. So how do you use social media to generate leads for your brand? Generating Leads Online marketing is used to build brand awareness to increase demand for a product. Consistent sharing of content across [...]
Hire a Designer or build your own website? I was chatting with a client recently about the silly mistakes we all make when we first start out in business. He had learned one valuable lesson and he asked that I share it with others so they wouldn’t repeat his mistake. Here is [...]
Social Customer Care. Taking care of your customers is key to the success of your business. Customer care before, during and after a purchase will ensure loyalty, repeat business and referrals. In today’s digital world we have so many ways in which to interact with a business. In the past we may [...]
How does being on social media make money for my business? During a recent course I was giving, we were discussing what we might share on social media as a business. A voice came from the crowd ‘But how can you make money out of sharing that?’ As somebody who helps businesses [...]
A guide to advertising on Facebook . Just over ten years ago Facebook introduced Facebook Advertising. Back in the olden days (before Facebook) when businesses wanted to promote their goods they may have gone to the local paper or even hired a billboard to get their message across. Then along came Facebook [...]
How do I sell my products on Instagram? The world seems to be in love with Instagram at the moment. With users having reached one billion worldwide it shows that it is a truly social place to hang out. Why do we love it? There is always something fantastic to see, it’s [...]
Retail in the Mobile Age. Retail is Ireland’s largest industry and is also the largest private sector employer in Ireland today. If you are in retail, you will know that is can also be one of the most challenging industries to be involved in. However, it can also be exciting and lucrative [...]
Irish people love shopping online. Last year Irish consumers spent over €5 billion shopping online according to a recent report from The Consumer Market Monitor. However, 60% of that money was spent with retailers based outside of Ireland. Retail sales in general were up by 7% totalling €40 billion in 2017 which [...]
