How To Get Better Results on Facebook! Organic results have been hard to achieve on Facebook for quite some time now. However, it is not a good idea to shrug the shoulders and give up. There are a few things you can do to ensure you are making the most of your [...]
Revaluating your Digital Marketing. If you have been in business for a while, that marketing plan you created when you launched is probably in need of a revamp. It may be time to do a SWOT analysis on your marketing activities and start to breathe new life into your plan. Where are [...]
Setting Marketing Goals! Why should you set goals? Well, if you don’t set any goals how do you know if you are being successful? Having clear, actionable and achievable goals for your marketing is important. Your goals will drive your strategy for your business and your marketing goals help achieve the business [...]
Influencer Marketing – is it for your business? Influencer Marketing is a term that has surfaced in recent years. You may be wondering if this is something you should be considering for your business. Years ago, a celebrity might mention they use your product in a radio interview and that could result [...]
Content Marketing! Content marketing involves telling the story of your brand. You can do this by creating and distributing content such as articles, images, video or audio. Relevant Content Your content should be relevant and consistent with your brand so it can be used to attract and retain customers and drive conversions. [...]
The Power of Email Marketing. Are you using email marketing to get some more sales for your brand? It’s a great way of connecting with customers and is suitable for any size business in any industry. Email is cost effective & high impact When you send an email you are reaching an [...]
What is your brand message? If you are wondering what content you can share on social media to build brand awareness and encourage sales, then you need to look at your message first. You will need to encourage followers to find out about your brand and build a rapport so they can [...]
What about Traditional Marketing? Digital marketing allows us to have an extensive set of tools we can use to communicate with customers. We use channels such as social media, search engines, email, and websites to connect with and attract customers. They allow us to build brand awareness and attract new customers. When [...]
How to turn your marketing green on St. Patrick’s Day ! We all love an excuse to celebrate. Certainly a day off work, a long weekend and a reason to enjoy being Irish are some of the reasons why we love St Patrick’s Day. Like all holidays or events during the year [...]
The Importance of Branding . The iconic Nike swoosh is instantly recognisable all around the world. We see it emblazoned on a shirt or pair of trainers and we know what it means and we may even subconsciously make a decision on the person wearing it. That swoosh combines motion and speed [...]
