Consistency Counts: How Steady Marketing Efforts Can Boost Your Brand and Sales. As a marketing consultant helping small business owners, I tell clients ‘Consistency in your marketing efforts is not just beneficial, it's essential’. Consumers are bombarded by information and countless choices, so maintaining a consistent presence helps your brand not just [...]
How to Create a Keyword List to Improve the SEO on your Website. Creating an effective list of keywords is vital for any business aiming to enhance its online visibility and attract more traffic to its website. By carefully selecting the right keywords, you position your business to be discovered by potential [...]
The Power of Subject Lines in Email Marketing! I’m a big fan of Email Marketing, it’s cost effective and suitable for all businesses. Email marketing remains one of the most effective ways to reach and engage audiences. However, no matter how compelling or well-crafted your content may be, it serves little purpose [...]
How Storytelling Boosts Marketing Success! Marketing is a fierce game nowadays, with businesses constantly trying to find new ways to grab attention and connect with customers. One effective strategy that has emerged in recent years is storytelling. Stories aren't just for bedtime anymore! They've become a powerful tool for marketers to make [...]
Embracing TikTok: Overcoming the Fear of the Social Media Sensation. We all know that social media is a crucial aspect of marketing for any business. While established platforms like Facebook, Instagram and LinkedIn have been traditionally used by businesses to promote their brand, TikTok is the latest sensation in the world of [...]
Applejack Marketing Creates Award Winning Video! Applejack Marketing is proud to announce that they created the video which won the award for Best Video in the 2022 Winners EPA Researchers Awards. The winning video, titled ‘How is compostable plastic made?’ was created by us for our client BioPost and showcases our creative [...]
Why email marketing should be part of your marketing plan. Email marketing is one of the most effective ways to reach your audience and turn them into customers. It's a great way to build a relationship with people who are already interested in what you are selling. If you are not using [...]
How To Get Better Results on Facebook! Organic results have been hard to achieve on Facebook for quite some time now. However, it is not a good idea to shrug the shoulders and give up. There are a few things you can do to ensure you are making the most of your [...]
Revaluating your Digital Marketing. If you have been in business for a while, that marketing plan you created when you launched is probably in need of a revamp. It may be time to do a SWOT analysis on your marketing activities and start to breathe new life into your plan. Where are [...]
Setting Marketing Goals! Why should you set goals? Well, if you don’t set any goals how do you know if you are being successful? Having clear, actionable and achievable goals for your marketing is important. Your goals will drive your strategy for your business and your marketing goals help achieve the business [...]
