Spend Smarter and Get Better Results with Google Ads & Facebook Ads. Paid advertising can be an effective way to reach new customers, generate enquiries and support sales. But it can also become expensive very quickly if campaigns are launched without a clear objective or enough thought behind them. The aim is [...]
Social Media Without Burnout: How to Stay Visible Without Doing Everything! Social media can be a valuable marketing tool, but it can also become overwhelming very quickly. There is always another platform to consider, another trend to follow and another piece of content you feel you should be creating. Before long, social [...]
How to Use AI for Content Without Losing the Human Touch! AI has quickly become a useful tool for creating marketing content. It can help with ideas, first drafts, social media posts, emails and blogs, often saving alot of time. But there is a risk. If businesses rely too heavily on AI [...]
Instagram Strategy for Businesses:What Matters Now and What to Stop Wasting Time On! This month I have delivered yet another training session on Instagram. The group were mixed, a blend of those new to Instagram and those who have been using it for a while but were not getting the results they [...]
Before You Market, Know Who You’re Talking To: A Startup Guide to Understanding Your Customer. Why Knowing Your Customer Comes First One of the biggest mistakes new startups make is jumping straight into marketing before they truly understand who they are trying to reach. It is tempting to start posting on social [...]
Prompt, Polish, Publish - A Better Way to Use AI. Small businesses and startups may not have big budgets, but they can have smarter systems. That is where AI comes in. Not as a shortcut for creativity, but as a structured way to move from idea to execution faster and more strategically.I call it: [...]
How to Turn Facebook Followers into Real Customers (Without Ads) Growing a Facebook audience is valuable, but most small businesses need more than likes. At some point, followers must tur into enquiries, bookings, and sales. The great news is that paid advertising is not required to achieve this. With a consistent approach, [...]
Canva AI is Revolutionising Social Media Content Creation! Canva now offers many new AI-powered tools to make creating content easier and more efficient. With these updates, users can design and edit content faster, supporting a consistent and professional online presence. Here are a few of the AI tools that are becoming increasingly [...]
Using LinkedIn for Recruitment: How to Stand Out and Attract Top Talent! I delivered a webinar for several large organisations this month on how to use LinkedIn more effectively for recruitment. Many companies still underestimate how strongly their LinkedIn presence influences candidate perception.Today’s job seekers research before applying. They read your company page, [...]
Nine Years of Applejack Marketing - What’s Changed, What Hasn’t, and What Comes Next? This month, Applejack Marketing turns 9 years old, I can hardly believe it! From the early days of helping small businesses find their feet online, to now offering full-service website design, digital consultancy, and training programs, we’ve seen the [...]
