Christmas Cheer: Social Media Campaign Ideas to Make Your Brand Shine! The festive season is a perfect time for small businesses to connect with their audience, boost sales, and build brand loyalty. With a few creative strategies, you can make your business stand out this Christmas. Here are some ideas to get [...]
4 Questions on Social Media Strategy Answered. As a digital marketing consultant and trainer, I often get a wide range of questions during my training sessions. Recently, during a session focused on building a robust social media strategy, I was asked several great questions that I think many others may have as [...]
Consistency Counts: How Steady Marketing Efforts Can Boost Your Brand and Sales. As a marketing consultant helping small business owners, I tell clients ‘Consistency in your marketing efforts is not just beneficial, it's essential’. Consumers are bombarded by information and countless choices, so maintaining a consistent presence helps your brand not just [...]
Transforming TEC Security's Online Presence with Applejack Marketing! A strong online presence is crucial for business success. TEC Security, a leading specialist in corporate CCTV solutions, has seen significant growth while enjoying a 7 year working partnership with Applejack Marketing. TEC Security, under the leadership of Stephen Tyrrell, excels in designing and [...]
Maximising Your Video Content for Social Media Engagement! In the fast-paced world of social media, video content stands as a powerful tool to capture audience attention and drive engagement. To truly reap the benefits, it's essential to optimise your video content for the best results across platforms such as YouTube, Facebook, Instagram, [...]
Canva: Your Small Business's Secret Weapon for Social Media Success! Social media has become the cornerstone of small business marketing strategies. However, standing out in the crowded online landscape requires compelling visual content that captivates audiences. This is where Canva steps in as your small business's secret weapon for social media success. [...]
Unlocking LinkedIn : Essential Tips for New Business Owners For new business owners looking to establish their brand and expand their network, LinkedIn offers a wealth of opportunities. However, navigating this professional platform can feel overwhelming at first. Fear not, as we'll provide you with essential tips to unlock the full potential [...]
How Storytelling Boosts Marketing Success! Marketing is a fierce game nowadays, with businesses constantly trying to find new ways to grab attention and connect with customers. One effective strategy that has emerged in recent years is storytelling. Stories aren't just for bedtime anymore! They've become a powerful tool for marketers to make [...]
Reflecting on a Year of Social Media Triumphs: Lessons and Forward Planning. As the year comes to a close, it’s important to reflect on our social media triumphs from the last 12 months. Our successes are a testament to the power of social media and the effort we put into it. We [...]
Embracing TikTok: Overcoming the Fear of the Social Media Sensation. We all know that social media is a crucial aspect of marketing for any business. While established platforms like Facebook, Instagram and LinkedIn have been traditionally used by businesses to promote their brand, TikTok is the latest sensation in the world of [...]
