Using Social Proof to Build your Brand. In today's digital world, it can be challenging to build trust and credibility with your customers. One way to do this is through social proof. Social proof can help increase your credibility and trustworthiness by telling potential customers how others feel about your company or [...]
How To Get Better Results on Facebook! Organic results have been hard to achieve on Facebook for quite some time now. However, it is not a good idea to shrug the shoulders and give up. There are a few things you can do to ensure you are making the most of your [...]
Keep Your Video Content Short. The latest prediction from marketing experts is that the coming year will see huge growth in the use of short form video content. So, if you want to be relevant, you need to jump on the trend. Why shorter videos? Short-form video is classed as anything 60 [...]
Planning Your Social Media. Is your social media activity consistent? Does everything run smoothly, or do you find yourself panicking because you need to think of something clever to share on social media at short notice? The secret to consistency and quality of content on social media is planning. A Social Media [...]
Getting Results Organically on Social Media! Are you getting less results from social media than you were last year? Those algorithms can be quite a challenge to the small business owner. With less organic reach you are being pushed towards advertising to get any significant results. However, there are a few things [...]
Simple Content Ideas That Work Well! Are you new to using social media for your business? Confused about what to share on social media to build your brand? Even if you a more established business, you can run out of ideas quickly. Here are some ideas of simple content that works well [...]
How to make Instagram Reels! Instagram Reels are becoming increasingly popular and yet many of us are still afraid to try to create one. Content for Reels is different and that is what makes it both exciting and challenging. How to make an Instagram Reel In the app, tap the plus icon [...]
Influencer Marketing – is it for your business? Influencer Marketing is a term that has surfaced in recent years. You may be wondering if this is something you should be considering for your business. Years ago, a celebrity might mention they use your product in a radio interview and that could result [...]
Content Marketing! Content marketing involves telling the story of your brand. You can do this by creating and distributing content such as articles, images, video or audio. Relevant Content Your content should be relevant and consistent with your brand so it can be used to attract and retain customers and drive conversions. [...]
10 Top Tips for Making a Social Media Video! Video is such an engaging form of content for social media. To create an effective video takes time, planning and creativity. Here are my top tips for making a social media video: Have A Goal & A Strategy First decide what are you [...]
