Embracing TikTok: Overcoming the Fear of the Social Media Sensation. We all know that social media is a crucial aspect of marketing for any business. While established platforms like Facebook, Instagram and LinkedIn have been traditionally used by businesses to promote their brand, TikTok is the latest sensation in the world of [...]
Instagram Reels: A Game-Changer for Your Social Media Strategy! Social media has revolutionised the way we connect and engage with others. Over the years, platforms like Instagram have become more than just places to share pictures and updates. They have evolved into powerful marketing tools for businesses. With the introduction of Instagram [...]
Save the Date: Why and How to Use a Content Calendar? Having a content calendar is one of the most effective ways to stay on top of your marketing. By using a content calendar, you will know exactly what posts you're creating, when they are going live and can plan to schedule [...]
What is Social Search Optimisation? Social Search Optimisation is the process of optimising your business's social media presence to make sure that you rank highly on search engine results pages when someone searches for your brand. It is a fast-growing form of SEO and can be an important part of your overall [...]
Your Customers Are Not on Every Social Media Platform! It’s tempting to think that putting your business on every social media platform means reaching a larger audience. You may see some business accounts with thousands of followers or notice one of their videos went “viral” with a million views on a particular [...]
Using Social Proof to Build your Brand. In today's digital world, it can be challenging to build trust and credibility with your customers. One way to do this is through social proof. Social proof can help increase your credibility and trustworthiness by telling potential customers how others feel about your company or [...]
How To Get Better Results on Facebook! Organic results have been hard to achieve on Facebook for quite some time now. However, it is not a good idea to shrug the shoulders and give up. There are a few things you can do to ensure you are making the most of your [...]
Keep Your Video Content Short. The latest prediction from marketing experts is that the coming year will see huge growth in the use of short form video content. So, if you want to be relevant, you need to jump on the trend. Why shorter videos? Short-form video is classed as anything 60 [...]
Planning Your Social Media. Is your social media activity consistent? Does everything run smoothly, or do you find yourself panicking because you need to think of something clever to share on social media at short notice? The secret to consistency and quality of content on social media is planning. A Social Media [...]
Getting Results Organically on Social Media! Are you getting less results from social media than you were last year? Those algorithms can be quite a challenge to the small business owner. With less organic reach you are being pushed towards advertising to get any significant results. However, there are a few things [...]
