Consistency Counts: How Steady Marketing Efforts Can Boost Your Brand and Sales. As a marketing consultant helping small business owners, I tell clients ‘Consistency in your marketing efforts is not just beneficial, it's essential’. Consumers are bombarded by information and countless choices, so maintaining a consistent presence helps your brand not just [...]
How to Create a Keyword List to Improve the SEO on your Website. Creating an effective list of keywords is vital for any business aiming to enhance its online visibility and attract more traffic to its website. By carefully selecting the right keywords, you position your business to be discovered by potential [...]
Transforming TEC Security's Online Presence with Applejack Marketing! A strong online presence is crucial for business success. TEC Security, a leading specialist in corporate CCTV solutions, has seen significant growth while enjoying a 7 year working partnership with Applejack Marketing. TEC Security, under the leadership of Stephen Tyrrell, excels in designing and [...]
What is SEO? SEO stands for "search engine optimization." It's a marketing technique that can help you attract visitors to your site and increase your sales. It increases your website’s visibility in search engine results pages (SERPs). Why bother with SEO? The goal of search engine optimization is to make sure potential [...]
Keywords and SEO. What are Keywords? Keywords are the words and phrases that people use on Google to find the website that best matches their requirements. If those words are not included on your website, then there is little chance that the searcher will discover you. That is why it is so [...]
Are Google Ads really any good? Google Ads are a great tool to increase the visibility of your brand on search engines. With a Google Ad campaign, you are present when your potential customer is searching. These searchers are there with intent, they are actively looking for your product and will be [...]
Advice on engaging website content. Your website content should highlight the benefits of your product. How it can be used, how others have used it, and how it can improve the life of the customer. If your website content highlights what you offer and it mirrors what your audience needs, then you [...]
SEO – Search Engine Optimisation SEO is increasing the visibility of your website to Google, organically. When planning to optimise your website for the search engines you have technical and creative issues to think about. Everything from the way your website is built, to the words and images you use on the [...]
Measure with Google Analytics. Google analytics is a free tool that really is a ‘must have’ on any website. It allows you to collect data that will determine the success of your marketing campaigns. It will track just about anything a user does and will allow you to pivot if necessary, scale [...]
The answers to 4 questions people ask about websites. Over the years we have built many websites for a variety of businesses. Even though our clients operate in different industries they all have one thing in common – the want a well performing website to promote their business. We have been asked [...]
