What is SEO? SEO stands for "search engine optimization." It's a marketing technique that can help you attract visitors to your site and increase your sales. It increases your website’s visibility in search engine results pages (SERPs). Why bother with SEO? The goal of search engine optimization is to make sure potential [...]
Keywords and SEO. What are Keywords? Keywords are the words and phrases that people use on Google to find the website that best matches their requirements. If those words are not included on your website, then there is little chance that the searcher will discover you. That is why it is so [...]
Are Google Ads really any good? Google Ads are a great tool to increase the visibility of your brand on search engines. With a Google Ad campaign, you are present when your potential customer is searching. These searchers are there with intent, they are actively looking for your product and will be [...]
Advice on engaging website content. Your website content should highlight the benefits of your product. How it can be used, how others have used it, and how it can improve the life of the customer. If your website content highlights what you offer and it mirrors what your audience needs, then you [...]
SEO – Search Engine Optimisation SEO is increasing the visibility of your website to Google, organically. When planning to optimise your website for the search engines you have technical and creative issues to think about. Everything from the way your website is built, to the words and images you use on the [...]
Measure with Google Analytics. Google analytics is a free tool that really is a ‘must have’ on any website. It allows you to collect data that will determine the success of your marketing campaigns. It will track just about anything a user does and will allow you to pivot if necessary, scale [...]
The answers to 4 questions people ask about websites. Over the years we have built many websites for a variety of businesses. Even though our clients operate in different industries they all have one thing in common – the want a well performing website to promote their business. We have been asked [...]
Does Social Media Affect SEO? Ever wondered if your Social Media activity affects SEO? Google has said that it does not take social media shares into account when ranking websites. However, social media does have an important effect on helping to improve the SEO performance of your website. Activity to a Website [...]
How to write great content. It’s all about the content really. The search engines want relevant, original content and your audience want useful information. So how do you ensure that your content is great? Make sure it’s Relevant The content you create for your website or social media channels should be relevant [...]
How Blogging will Get you Results! What makes a great website? One vital element is having original, relevant and interesting content. And it’s not just the visitors to your website that want that, the search engines want to see it too. Blogging is a way of creating and sharing great content and [...]
