How to make Instagram Reels!

Instagram Reels are becoming increasingly popular and yet many of us are still afraid to try to create one.  Content for Reels is different and that is what makes it both exciting and challenging.

How to make an Instagram Reel

In the app, tap the plus icon at the top of your screen and select Reels to begin.  You will want to plan before you start to create.  Perhaps outline a storyboard and think about what you are trying to achieve.

Watch out for the basics such as good lighting and a steady hand.  You can record directly in the app or use some existing video from your phone.

Here are some tips for when you decide you want to create your first Instagram Reel.

Make sure whatever you create is interesting and relevant to your audience.  Reels are full of fun and innovation so be creative. Perhaps start off by looking at what is trending on the platform and see if you can find something you can recreate and make your own.  Remember to grab their attention from the start.  Use some of the available features such as music, captions, transitions, anything that will make your content stand out.

Content can be 15 seconds to 90 seconds.  Choosing the right effects can elevate your content to a different level.  Transition effects allow you to stitch clips together such as a before and after.  It’s easy to edit your clips in the app to reorder or remove bits you do not want to use.  Don’t forget the audio, you can add a voice over and select the music icon to add some music to it.  Look out for trending songs so you can join the fun.  Make your content easy for all to consume by adding text overlays.

Being Creative

If you are still hesitant about creating an Instagram Reel, you can always use Canva.  There are some great templates there and it’s easy to edit and create reels using this free platform.

Your first Instagram Reel may not be perfect, but the quality will increase the more you practice.  So go on, give it a try!  Make your brand shine on Instagram.

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