Christmas Cheer: Social Media Campaign Ideas to Make Your Brand Shine! The festive season is a perfect time for small businesses to connect with their audience, boost sales, and build brand loyalty. With a few creative strategies, you can make your business stand out this Christmas. Here are some ideas to get [...]
10 Key Steps to Building Your Startup's Online Presence! Building a strong online presence is essential for any startup looking to succeed. It can be a confusing time so here are the ten key areas I believe you should focus on as you make your plan: 1.Know Your Audience Before you start [...]
4 Questions on Social Media Strategy Answered. As a digital marketing consultant and trainer, I often get a wide range of questions during my training sessions. Recently, during a session focused on building a robust social media strategy, I was asked several great questions that I think many others may have as [...]
Consistency Counts: How Steady Marketing Efforts Can Boost Your Brand and Sales. As a marketing consultant helping small business owners, I tell clients ‘Consistency in your marketing efforts is not just beneficial, it's essential’. Consumers are bombarded by information and countless choices, so maintaining a consistent presence helps your brand not just [...]
How to Build a Strong Email List : Advice from a Digital Marketing Consultant Building a strong email list is a great way to increase brand awareness, customer retention, and sales. As a digital marketing consultant, I've seen the transformative power of a well-maintained email list. Here’s how to build a robust [...]
How to Create a Keyword List to Improve the SEO on your Website. Creating an effective list of keywords is vital for any business aiming to enhance its online visibility and attract more traffic to its website. By carefully selecting the right keywords, you position your business to be discovered by potential [...]
Transforming TEC Security's Online Presence with Applejack Marketing! A strong online presence is crucial for business success. TEC Security, a leading specialist in corporate CCTV solutions, has seen significant growth while enjoying a 7 year working partnership with Applejack Marketing. TEC Security, under the leadership of Stephen Tyrrell, excels in designing and [...]
Maximising Your Video Content for Social Media Engagement! In the fast-paced world of social media, video content stands as a powerful tool to capture audience attention and drive engagement. To truly reap the benefits, it's essential to optimise your video content for the best results across platforms such as YouTube, Facebook, Instagram, [...]
The Power of Subject Lines in Email Marketing! I’m a big fan of Email Marketing, it’s cost effective and suitable for all businesses. Email marketing remains one of the most effective ways to reach and engage audiences. However, no matter how compelling or well-crafted your content may be, it serves little purpose [...]
Canva: Your Small Business's Secret Weapon for Social Media Success! Social media has become the cornerstone of small business marketing strategies. However, standing out in the crowded online landscape requires compelling visual content that captivates audiences. This is where Canva steps in as your small business's secret weapon for social media success. [...]
