Setting Marketing Goals! Why should you set goals? Well, if you don’t set any goals how do you know if you are being successful? Having clear, actionable and achievable goals for your marketing is important. Your goals will drive your strategy for your business and your marketing goals help achieve the business [...]
Influencer Marketing – is it for your business? Influencer Marketing is a term that has surfaced in recent years. You may be wondering if this is something you should be considering for your business. Years ago, a celebrity might mention they use your product in a radio interview and that could result [...]
Content Marketing! Content marketing involves telling the story of your brand. You can do this by creating and distributing content such as articles, images, video or audio. Relevant Content Your content should be relevant and consistent with your brand so it can be used to attract and retain customers and drive conversions. [...]
The Power of Email Marketing. Are you using email marketing to get some more sales for your brand? It’s a great way of connecting with customers and is suitable for any size business in any industry. Email is cost effective & high impact When you send an email you are reaching an [...]
Keywords and SEO. What are Keywords? Keywords are the words and phrases that people use on Google to find the website that best matches their requirements. If those words are not included on your website, then there is little chance that the searcher will discover you. That is why it is so [...]
10 Top Tips for Making a Social Media Video! Video is such an engaging form of content for social media. To create an effective video takes time, planning and creativity. Here are my top tips for making a social media video: Have A Goal & A Strategy First decide what are you [...]
There’s more to Instagram than just Posts ! Instagram is a social media platform that people really love to engage with. It’s full of creative photos and videos that inspire us. Many Irish businesses can attribute their sales growth to their activity on Instagram. If you are starting to use Instagram to [...]
How To Create A Podcast For Your Business. Do you listen to podcasts? I asked this at a training course recently and everybody told me that they have listened to a podcast in the last few months. I was not surprised as podcasts have become so popular in the past year. Creating [...]
Is TikTok suitable for my business? If you thought TikTok was only for the teenagers, think again! There has been a huge rise in users over the past 18 months and many of them are over 30. What is TikTok? They describe it as this; “TikTok is an entertainment platform that brings [...]
Top Tips for Twitter! Twitter has been around for some time and is still a significant way to network and engage with customers. It is a networking platform, and it is also a news sharing platform which makes it quite attractive to all its many users. With many new features added in [...]
