Instagram Reels: A Game-Changer for Your Social Media Strategy! Social media has revolutionised the way we connect and engage with others. Over the years, platforms like Instagram have become more than just places to share pictures and updates. They have evolved into powerful marketing tools for businesses. With the introduction of Instagram [...]
Save the Date: Why and How to Use a Content Calendar? Having a content calendar is one of the most effective ways to stay on top of your marketing. By using a content calendar, you will know exactly what posts you're creating, when they are going live and can plan to schedule [...]
What is Social Search Optimisation? Social Search Optimisation is the process of optimising your business's social media presence to make sure that you rank highly on search engine results pages when someone searches for your brand. It is a fast-growing form of SEO and can be an important part of your overall [...]
Your Customers Are Not on Every Social Media Platform! It’s tempting to think that putting your business on every social media platform means reaching a larger audience. You may see some business accounts with thousands of followers or notice one of their videos went “viral” with a million views on a particular [...]
Applejack Marketing Creates Award Winning Video! Applejack Marketing is proud to announce that they created the video which won the award for Best Video in the 2022 Winners EPA Researchers Awards. The winning video, titled ‘How is compostable plastic made?’ was created by us for our client BioPost and showcases our creative [...]
Why email marketing should be part of your marketing plan. Email marketing is one of the most effective ways to reach your audience and turn them into customers. It's a great way to build a relationship with people who are already interested in what you are selling. If you are not using [...]
What is SEO? SEO stands for "search engine optimization." It's a marketing technique that can help you attract visitors to your site and increase your sales. It increases your website’s visibility in search engine results pages (SERPs). Why bother with SEO? The goal of search engine optimization is to make sure potential [...]
Using Social Proof to Build your Brand. In today's digital world, it can be challenging to build trust and credibility with your customers. One way to do this is through social proof. Social proof can help increase your credibility and trustworthiness by telling potential customers how others feel about your company or [...]
How To Get Better Results on Facebook! Organic results have been hard to achieve on Facebook for quite some time now. However, it is not a good idea to shrug the shoulders and give up. There are a few things you can do to ensure you are making the most of your [...]
Keep Your Video Content Short. The latest prediction from marketing experts is that the coming year will see huge growth in the use of short form video content. So, if you want to be relevant, you need to jump on the trend. Why shorter videos? Short-form video is classed as anything 60 [...]
