Why email marketing should be part of your marketing plan. Email marketing is one of the most effective ways to reach your audience and turn them into customers. It's a great way to build a relationship with people who are already interested in what you are selling. If you are not using [...]
What is SEO? SEO stands for "search engine optimization." It's a marketing technique that can help you attract visitors to your site and increase your sales. It increases your website’s visibility in search engine results pages (SERPs). Why bother with SEO? The goal of search engine optimization is to make sure potential [...]
Using Social Proof to Build your Brand. In today's digital world, it can be challenging to build trust and credibility with your customers. One way to do this is through social proof. Social proof can help increase your credibility and trustworthiness by telling potential customers how others feel about your company or [...]
How To Get Better Results on Facebook! Organic results have been hard to achieve on Facebook for quite some time now. However, it is not a good idea to shrug the shoulders and give up. There are a few things you can do to ensure you are making the most of your [...]
Keep Your Video Content Short. The latest prediction from marketing experts is that the coming year will see huge growth in the use of short form video content. So, if you want to be relevant, you need to jump on the trend. Why shorter videos? Short-form video is classed as anything 60 [...]
Planning Your Social Media. Is your social media activity consistent? Does everything run smoothly, or do you find yourself panicking because you need to think of something clever to share on social media at short notice? The secret to consistency and quality of content on social media is planning. A Social Media [...]
Getting Results Organically on Social Media! Are you getting less results from social media than you were last year? Those algorithms can be quite a challenge to the small business owner. With less organic reach you are being pushed towards advertising to get any significant results. However, there are a few things [...]
Simple Content Ideas That Work Well! Are you new to using social media for your business? Confused about what to share on social media to build your brand? Even if you a more established business, you can run out of ideas quickly. Here are some ideas of simple content that works well [...]
Revaluating your Digital Marketing. If you have been in business for a while, that marketing plan you created when you launched is probably in need of a revamp. It may be time to do a SWOT analysis on your marketing activities and start to breathe new life into your plan. Where are [...]
Setting Marketing Goals! Why should you set goals? Well, if you don’t set any goals how do you know if you are being successful? Having clear, actionable and achievable goals for your marketing is important. Your goals will drive your strategy for your business and your marketing goals help achieve the business [...]
