What is SEO? SEO stands for "search engine optimization." It's a marketing technique that can help you attract visitors to your site and increase your sales. It increases your website’s visibility in search engine results pages (SERPs). Why bother with SEO? The goal of search engine optimization is to make sure potential [...]
Getting Results Organically on Social Media! Are you getting less results from social media than you were last year? Those algorithms can be quite a challenge to the small business owner. With less organic reach you are being pushed towards advertising to get any significant results. However, there are a few things [...]
Are Google Ads really any good? Google Ads are a great tool to increase the visibility of your brand on search engines. With a Google Ad campaign, you are present when your potential customer is searching. These searchers are there with intent, they are actively looking for your product and will be [...]
SEO – Search Engine Optimisation SEO is increasing the visibility of your website to Google, organically. When planning to optimise your website for the search engines you have technical and creative issues to think about. Everything from the way your website is built, to the words and images you use on the [...]
Measure with Google Analytics. Google analytics is a free tool that really is a ‘must have’ on any website. It allows you to collect data that will determine the success of your marketing campaigns. It will track just about anything a user does and will allow you to pivot if necessary, scale [...]
Does Social Media Affect SEO? Ever wondered if your Social Media activity affects SEO? Google has said that it does not take social media shares into account when ranking websites. However, social media does have an important effect on helping to improve the SEO performance of your website. Activity to a Website [...]
The Top 10 things Google looks for on your website! ‘’I want my website to appear at the top of page one on Google when somebody is searching for my product – how do I do that?’’ If I had a euro for every time I was asked this I would have [...]
Every Single Minute. In this busy world we live in much happens online every minute of the day. We might look at statistics on the number on Facebook users or the hours spent on YouTube. However, looking at what happens online every minute of every day is much more interesting. Video Every [...]
I was at a very interesting event in Google HQ in Dublin recently and even though I work in digital marketing I was still surprised by some of information that was shared with us on the day. Fast unpredictable change is the only certainty In the past we could look at the world and predict [...]
