Consistency Counts: How Steady Marketing Efforts Can Boost Your Brand and Sales. As a marketing consultant helping small business owners, I tell clients ‘Consistency in your marketing efforts is not just beneficial, it's essential’. Consumers are bombarded by information and countless choices, so maintaining a consistent presence helps your brand not just [...]
Why email marketing should be part of your marketing plan. Email marketing is one of the most effective ways to reach your audience and turn them into customers. It's a great way to build a relationship with people who are already interested in what you are selling. If you are not using [...]
Revaluating your Digital Marketing. If you have been in business for a while, that marketing plan you created when you launched is probably in need of a revamp. It may be time to do a SWOT analysis on your marketing activities and start to breathe new life into your plan. Where are [...]
Setting Marketing Goals! Why should you set goals? Well, if you don’t set any goals how do you know if you are being successful? Having clear, actionable and achievable goals for your marketing is important. Your goals will drive your strategy for your business and your marketing goals help achieve the business [...]
What is your brand message? If you are wondering what content you can share on social media to build brand awareness and encourage sales, then you need to look at your message first. You will need to encourage followers to find out about your brand and build a rapport so they can [...]
The Importance of Branding . The iconic Nike swoosh is instantly recognisable all around the world. We see it emblazoned on a shirt or pair of trainers and we know what it means and we may even subconsciously make a decision on the person wearing it. That swoosh combines motion and speed [...]
A guide to advertising on Facebook . Just over ten years ago Facebook introduced Facebook Advertising. Back in the olden days (before Facebook) when businesses wanted to promote their goods they may have gone to the local paper or even hired a billboard to get their message across. Then along came Facebook [...]
Every Single Minute. In this busy world we live in much happens online every minute of the day. We might look at statistics on the number on Facebook users or the hours spent on YouTube. However, looking at what happens online every minute of every day is much more interesting. Video Every [...]
You have a great new business idea and are ready to launch it into the world. Stop – before you do, have you checked to see if somebody actually wants to buy what you are offering?
Sometimes in the more glamourous world of social media we forget about the old reliables such as email. That can be a big mistake because for a small amount of effort and very little expense you can achieve great results. Email gives great opportunities for you to connect directly with your customers. Sending a regular [...]
