Your Customers Are Not on Every Social Media Platform! It’s tempting to think that putting your business on every social media platform means reaching a larger audience. You may see some business accounts with thousands of followers or notice one of their videos went “viral” with a million views on a particular [...]
Applejack Marketing Creates Award Winning Video! Applejack Marketing is proud to announce that they created the video which won the award for Best Video in the 2022 Winners EPA Researchers Awards. The winning video, titled ‘How is compostable plastic made?’ was created by us for our client BioPost and showcases our creative [...]
Why email marketing should be part of your marketing plan. Email marketing is one of the most effective ways to reach your audience and turn them into customers. It's a great way to build a relationship with people who are already interested in what you are selling. If you are not using [...]
What is SEO? SEO stands for "search engine optimization." It's a marketing technique that can help you attract visitors to your site and increase your sales. It increases your website’s visibility in search engine results pages (SERPs). Why bother with SEO? The goal of search engine optimization is to make sure potential [...]
Using Social Proof to Build your Brand. In today's digital world, it can be challenging to build trust and credibility with your customers. One way to do this is through social proof. Social proof can help increase your credibility and trustworthiness by telling potential customers how others feel about your company or [...]
Setting Marketing Goals! Why should you set goals? Well, if you don’t set any goals how do you know if you are being successful? Having clear, actionable and achievable goals for your marketing is important. Your goals will drive your strategy for your business and your marketing goals help achieve the business [...]
Influencer Marketing – is it for your business? Influencer Marketing is a term that has surfaced in recent years. You may be wondering if this is something you should be considering for your business. Years ago, a celebrity might mention they use your product in a radio interview and that could result [...]
There’s more to Instagram than just Posts ! Instagram is a social media platform that people really love to engage with. It’s full of creative photos and videos that inspire us. Many Irish businesses can attribute their sales growth to their activity on Instagram. If you are starting to use Instagram to [...]
Are Google Ads really any good? Google Ads are a great tool to increase the visibility of your brand on search engines. With a Google Ad campaign, you are present when your potential customer is searching. These searchers are there with intent, they are actively looking for your product and will be [...]
Using the Right Image on Social Media . A picture tells a thousand words, how many times have you heard this? It is a common expression and is so true when it comes to telling the story of your brand. Share Compelling Visuals Most of us are visual learners and we are [...]
