Using Social Proof to Build your Brand. In today's digital world, it can be challenging to build trust and credibility with your customers. One way to do this is through social proof. Social proof can help increase your credibility and trustworthiness by telling potential customers how others feel about your company or [...]
Setting Marketing Goals! Why should you set goals? Well, if you don’t set any goals how do you know if you are being successful? Having clear, actionable and achievable goals for your marketing is important. Your goals will drive your strategy for your business and your marketing goals help achieve the business [...]
Influencer Marketing – is it for your business? Influencer Marketing is a term that has surfaced in recent years. You may be wondering if this is something you should be considering for your business. Years ago, a celebrity might mention they use your product in a radio interview and that could result [...]
There’s more to Instagram than just Posts ! Instagram is a social media platform that people really love to engage with. It’s full of creative photos and videos that inspire us. Many Irish businesses can attribute their sales growth to their activity on Instagram. If you are starting to use Instagram to [...]
Are Google Ads really any good? Google Ads are a great tool to increase the visibility of your brand on search engines. With a Google Ad campaign, you are present when your potential customer is searching. These searchers are there with intent, they are actively looking for your product and will be [...]
Using the Right Image on Social Media . A picture tells a thousand words, how many times have you heard this? It is a common expression and is so true when it comes to telling the story of your brand. Share Compelling Visuals Most of us are visual learners and we are [...]
Video is King when it comes to content ! According to research, our attention span has dramatically decreased in just 15 years. Perhaps it is our busy lives or the type of content we are used to consuming now that has caused this. With 75% of all internet traffic to be video [...]
How do I sell my products on Instagram? The world seems to be in love with Instagram at the moment. With users having reached one billion worldwide it shows that it is a truly social place to hang out. Why do we love it? There is always something fantastic to see, it’s [...]
Ways to Promote a business online. On average in Ireland 60 new businesses are registered every day. All these new entrepreneurs believe they have something that the world needs. Once the product or service is ready and the paperwork is done they then have to let everybody know about it. That’s when [...]
Building a Brand on YouTube! By the year 2020 over 80% of world internet will be video. That prediction is not surprising with over 1 billion hours of YouTube watched everyday worldwide. Ireland and YouTube In Ireland the average user spends around 40 minutes per day watching YouTube on a mobile device. [...]
