Save the Date: Why and How to Use a Content Calendar? Having a content calendar is one of the most effective ways to stay on top of your marketing. By using a content calendar, you will know exactly what posts you're creating, when they are going live and can plan to schedule [...]
Your Customers Are Not on Every Social Media Platform! It’s tempting to think that putting your business on every social media platform means reaching a larger audience. You may see some business accounts with thousands of followers or notice one of their videos went “viral” with a million views on a particular [...]
Getting Results Organically on Social Media! Are you getting less results from social media than you were last year? Those algorithms can be quite a challenge to the small business owner. With less organic reach you are being pushed towards advertising to get any significant results. However, there are a few things [...]
How to make Instagram Reels! Instagram Reels are becoming increasingly popular and yet many of us are still afraid to try to create one. Content for Reels is different and that is what makes it both exciting and challenging. How to make an Instagram Reel In the app, tap the plus icon [...]
Influencer Marketing – is it for your business? Influencer Marketing is a term that has surfaced in recent years. You may be wondering if this is something you should be considering for your business. Years ago, a celebrity might mention they use your product in a radio interview and that could result [...]
Content Marketing! Content marketing involves telling the story of your brand. You can do this by creating and distributing content such as articles, images, video or audio. Relevant Content Your content should be relevant and consistent with your brand so it can be used to attract and retain customers and drive conversions. [...]
Keywords and SEO. What are Keywords? Keywords are the words and phrases that people use on Google to find the website that best matches their requirements. If those words are not included on your website, then there is little chance that the searcher will discover you. That is why it is so [...]
10 Top Tips for Making a Social Media Video! Video is such an engaging form of content for social media. To create an effective video takes time, planning and creativity. Here are my top tips for making a social media video: Have A Goal & A Strategy First decide what are you [...]
How To Create A Podcast For Your Business. Do you listen to podcasts? I asked this at a training course recently and everybody told me that they have listened to a podcast in the last few months. I was not surprised as podcasts have become so popular in the past year. Creating [...]
Top Tips for Twitter! Twitter has been around for some time and is still a significant way to network and engage with customers. It is a networking platform, and it is also a news sharing platform which makes it quite attractive to all its many users. With many new features added in [...]
