10 Key Steps to Building Your Startup's Online Presence! Building a strong online presence is essential for any startup looking to succeed. It can be a confusing time so here are the ten key areas I believe you should focus on as you make your plan: 1.Know Your Audience Before you start [...]
How to Create a Keyword List to Improve the SEO on your Website. Creating an effective list of keywords is vital for any business aiming to enhance its online visibility and attract more traffic to its website. By carefully selecting the right keywords, you position your business to be discovered by potential [...]
Maximising Your Video Content for Social Media Engagement! In the fast-paced world of social media, video content stands as a powerful tool to capture audience attention and drive engagement. To truly reap the benefits, it's essential to optimise your video content for the best results across platforms such as YouTube, Facebook, Instagram, [...]
Canva: Your Small Business's Secret Weapon for Social Media Success! Social media has become the cornerstone of small business marketing strategies. However, standing out in the crowded online landscape requires compelling visual content that captivates audiences. This is where Canva steps in as your small business's secret weapon for social media success. [...]
Unlocking LinkedIn : Essential Tips for New Business Owners For new business owners looking to establish their brand and expand their network, LinkedIn offers a wealth of opportunities. However, navigating this professional platform can feel overwhelming at first. Fear not, as we'll provide you with essential tips to unlock the full potential [...]
How Storytelling Boosts Marketing Success! Marketing is a fierce game nowadays, with businesses constantly trying to find new ways to grab attention and connect with customers. One effective strategy that has emerged in recent years is storytelling. Stories aren't just for bedtime anymore! They've become a powerful tool for marketers to make [...]
Reflecting on a Year of Social Media Triumphs: Lessons and Forward Planning. As the year comes to a close, it’s important to reflect on our social media triumphs from the last 12 months. Our successes are a testament to the power of social media and the effort we put into it. We [...]
Save the Date: Why and How to Use a Content Calendar? Having a content calendar is one of the most effective ways to stay on top of your marketing. By using a content calendar, you will know exactly what posts you're creating, when they are going live and can plan to schedule [...]
Your Customers Are Not on Every Social Media Platform! It’s tempting to think that putting your business on every social media platform means reaching a larger audience. You may see some business accounts with thousands of followers or notice one of their videos went “viral” with a million views on a particular [...]
Getting Results Organically on Social Media! Are you getting less results from social media than you were last year? Those algorithms can be quite a challenge to the small business owner. With less organic reach you are being pushed towards advertising to get any significant results. However, there are a few things [...]
