Christmas Cheer: Social Media Campaign Ideas to Make Your Brand Shine! The festive season is a perfect time for small businesses to connect with their audience, boost sales, and build brand loyalty. With a few creative strategies, you can make your business stand out this Christmas. Here are some ideas to get [...]
10 Key Steps to Building Your Startup's Online Presence! Building a strong online presence is essential for any startup looking to succeed. It can be a confusing time so here are the ten key areas I believe you should focus on as you make your plan: 1.Know Your Audience Before you start [...]
4 Questions on Social Media Strategy Answered. As a digital marketing consultant and trainer, I often get a wide range of questions during my training sessions. Recently, during a session focused on building a robust social media strategy, I was asked several great questions that I think many others may have as [...]
Transforming TEC Security's Online Presence with Applejack Marketing! A strong online presence is crucial for business success. TEC Security, a leading specialist in corporate CCTV solutions, has seen significant growth while enjoying a 7 year working partnership with Applejack Marketing. TEC Security, under the leadership of Stephen Tyrrell, excels in designing and [...]
Maximising Your Video Content for Social Media Engagement! In the fast-paced world of social media, video content stands as a powerful tool to capture audience attention and drive engagement. To truly reap the benefits, it's essential to optimise your video content for the best results across platforms such as YouTube, Facebook, Instagram, [...]
Canva: Your Small Business's Secret Weapon for Social Media Success! Social media has become the cornerstone of small business marketing strategies. However, standing out in the crowded online landscape requires compelling visual content that captivates audiences. This is where Canva steps in as your small business's secret weapon for social media success. [...]
Unlocking LinkedIn : Essential Tips for New Business Owners For new business owners looking to establish their brand and expand their network, LinkedIn offers a wealth of opportunities. However, navigating this professional platform can feel overwhelming at first. Fear not, as we'll provide you with essential tips to unlock the full potential [...]
How Storytelling Boosts Marketing Success! Marketing is a fierce game nowadays, with businesses constantly trying to find new ways to grab attention and connect with customers. One effective strategy that has emerged in recent years is storytelling. Stories aren't just for bedtime anymore! They've become a powerful tool for marketers to make [...]
Reflecting on a Year of Social Media Triumphs: Lessons and Forward Planning. As the year comes to a close, it’s important to reflect on our social media triumphs from the last 12 months. Our successes are a testament to the power of social media and the effort we put into it. We [...]
Instagram Reels: A Game-Changer for Your Social Media Strategy! Social media has revolutionised the way we connect and engage with others. Over the years, platforms like Instagram have become more than just places to share pictures and updates. They have evolved into powerful marketing tools for businesses. With the introduction of Instagram [...]
