Applejack Marketing Creates Award Winning Video! Applejack Marketing is proud to announce that they created the video which won the award for Best Video in the 2022 Winners EPA Researchers Awards. The winning video, titled ‘How is compostable plastic made?’ was created by us for our client BioPost and showcases our creative [...]
Keep Your Video Content Short. The latest prediction from marketing experts is that the coming year will see huge growth in the use of short form video content. So, if you want to be relevant, you need to jump on the trend. Why shorter videos? Short-form video is classed as anything 60 [...]
Content Marketing! Content marketing involves telling the story of your brand. You can do this by creating and distributing content such as articles, images, video or audio. Relevant Content Your content should be relevant and consistent with your brand so it can be used to attract and retain customers and drive conversions. [...]
10 Top Tips for Making a Social Media Video! Video is such an engaging form of content for social media. To create an effective video takes time, planning and creativity. Here are my top tips for making a social media video: Have A Goal & A Strategy First decide what are you [...]
Is TikTok suitable for my business? If you thought TikTok was only for the teenagers, think again! There has been a huge rise in users over the past 18 months and many of them are over 30. What is TikTok? They describe it as this; “TikTok is an entertainment platform that brings [...]
Video is King when it comes to content ! According to research, our attention span has dramatically decreased in just 15 years. Perhaps it is our busy lives or the type of content we are used to consuming now that has caused this. With 75% of all internet traffic to be video [...]
Building a Brand on YouTube! By the year 2020 over 80% of world internet will be video. That prediction is not surprising with over 1 billion hours of YouTube watched everyday worldwide. Ireland and YouTube In Ireland the average user spends around 40 minutes per day watching YouTube on a mobile device. [...]
Not so long ago most of the content produced for social media and for sharing was just text. Then it moved towards photos for a while and now increasingly video has taken over to become really popular.
Why video is winning in the world of online marketing Your potential customers are not ignoring you, they are just busy. Attention spans are decreasing as consumers get used to twitters 140 characters, 15 second video and instant messaging. They expect instant answers and services to be available to them immediately. That is why video [...]
