Transforming TEC Security’s Online Presence with Applejack Marketing!
A strong online presence is crucial for business success.
TEC Security, a leading specialist in corporate CCTV solutions, has seen significant growth while enjoying a 7 year working partnership with Applejack Marketing.
TEC Security, under the leadership of Stephen Tyrrell, excels in designing and installing advanced CCTV systems for corporate clients. They are one of the top companies in Ireland in their industry. Despite their expertise, they needed to enhance their online visibility and brand recognition.
The Challenge
When TEC Security approached Applejack Marketing, they faced several challenges. Minimal social media presence, limited online brand recognition, low website ranking, and upcoming product launches requiring strategic promotion.
Our Strategy
Social Media Setup and Management
We established and managed TEC Security’s social media presence, creating engaging content and targeted ads to attract corporate clients. This positioned TEC Security as industry thought leaders.
Website Optimisation and SEO
Applejack Marketing focused on SEO. TEC already had a great website, so we conducted keyword research, optimised on-page elements, created new content and built high-quality backlinks, leading to significant improvements in search engine rankings.
Product Launches
For new product launches, we developed multi-channel campaigns including press releases, online ads, and social media promotions, ensuring maximum visibility and engagement.
Online Advertising
We implemented targeted online advertising through Google Ads, LinkedIn ads, and retargeting strategies, driving qualified leads and increasing conversion rates.
Brand Building
Through consistent messaging, professional design, and strategic content marketing, we enhanced TEC Security’s online brand image, establishing them as a trusted security solution provider.
The Results
TEC Security now ranks on the first page of search results for selected key terms, boasts an active social media presence, and has successfully launched new products with high engagement.
Testimonial from Stephen Tyrrell, Managing Director of TEC Security
“Working with Applejack Marketing has made a significant difference for TEC Security. Their expertise transformed our online presence, making us more visible to our target audience. From product launches to website optimisation, their strategies delivered exceptional results. The team is professional, responsive, and truly understands our business needs. We couldn’t have asked for a better partner in our digital marketing journey.”
TEC Security’s success highlights the impact of effective digital marketing. Their client base includes prestigious clients such as Dublin City Councils, Government Agencies, Embassies, and large corporate brands. With Applejack Marketing’s support, they have grown their business and enhanced their brand online. It’s been a pleasure to work with Stephen and his team for all these years, we look forward to continuing this successful relationship for many years to come.
