Using Social Proof to Build your Brand.

In today’s digital world, it can be challenging to build trust and credibility with your customers. One way to do this is through social proof.

Social proof can help increase your credibility and trustworthiness by telling potential customers how others feel about your company or product. This includes customer testimonials, influencer mentions, awards, case studies, in fact any way that shows you are as good as you say you are.

Reviews

A review is somebodies’ independent opinion, it is trusted.  Just think of the reviews you check out on Trust pilot, Trip advisor, Google, or Facebook.  They are written by strangers, but we believe them, don’t we?

Getting reviews is one of the best ways to build your brand. Reviews are social proof that can help you stand out from the competition, and they show people that you are an expert in your field.  Getting reviews can be tough. The good news is that there are plenty of ways to get started and the first way is to actually ask customers for them.  Encourage that happy customer to go to Facebook or Google to leave an online review.

Case Study

The key here is to make the content relevant to your audience so they can see how they can apply it to their own lives or businesses.  Create content that shows what your customers issue was, how they contacted you, what you did for them and tell us the positive impact your work has made to their world.  Make it relevant to your audience so they can imagine what it would be like to work with you.

Awards

‘Award Winning Business’ is always an attention grabber.  Awards indicate that other people have recognised your business as being at the top of its game in an area. They are a great way to show your brand’s success, credibility, and authority. You can use awards to attract new customers so don’t forget to display them on your website and social media platforms.

Social proof can help increase your credibility and trustworthiness. People are more likely to trust a brand that has a strong reputation, especially if it’s recommended by others. The more positive reviews and recommendations you have, the more likely people are going to buy from you.  So, get on it today and build your brand!