What is SEO?

SEO stands for “search engine optimization.” It’s a marketing technique that can help you attract visitors to your site and increase your sales. It increases your website’s visibility in search engine results pages (SERPs).

Why bother with SEO?

The goal of search engine optimization is to make sure potential customers find your product or service online when they search for specific terms or phrases. This involves making some adjustments to the content, design and structure of your website so that it’s easier for search engines to crawl through it and understand what each page is about.

SEO Tips and Advice

There are many ways to ensure you’re visible on Google so that users can easily find what they’re looking for – including optimizing with keywords, creating great content and ensuring your website loads quickly on any device (particularly mobile).

The key to a successful SEO strategy is having the right keywords in place, so that when people search for something related to your business or industry, they find it. Use the right keywords in your content. Think about what people would search for and use those words and phrases in your articles/blog posts.

Title tags and meta descriptions. These are two of the most important elements on every website; they’re what appear in search results as titles and descriptions when users click on links from Google’s result pages. If these aren’t optimized correctly–with relevant keywords included–you’ll miss out on traffic from potential customers.

Quality content creation/promotion/link building strategy should be part of your strategy.  Creating high-quality content means making sure those pieces of content get shared among readers so there’s some kind of social proof behind them which will increase trustworthiness.

Why bother with improving SEO on your website?

SEO helps businesses increase their online engagement. It helps increase traffic to your website, increase leads (including phone calls, email addresses and social media account signups).  It therefore generates more sales. Build brand awareness with high-quality content that people want to read.  You’ll also gain trust among potential customers by showing them that you have good information worth reading.

If you want to improve your search engine ranking, SEO is the best way to do that. It’s important to make sure that your website is easily found by customers who are looking for your product or service online.  Good SEO takes effort and time, but the rewards will be worth it.

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