Email marketing is one of the most effective ways to reach your audience and turn them into customers. It’s a great way to build a relationship with people who are already interested in what you are selling. If you are not using email marketing, it’s time to get on board.
Email is such a personal medium, it’s one that people check regularly so it can feel less like an advertisement and more like something from a friend or colleague who knows what they want better than anyone else does.
Ensure you are compliant with GDPR
GDPR is a set of rules that govern how your business can collect, use and store personal data and it is very relevant to email marketing. This can be a concern for business owners. A rule of thumb is that if you can answer this question correctly you are likely to be compliant ‘Where did you get my information from and can you prove that I gave you permission to email me with marketing information?’
Create interesting newsletters
Make sure you are creating something that your customers want to receive. Ensure that the content is relevant to your audience. Include interesting images and make sure it’s easy to read. Include a call to action and a link to your website at the end of each newsletter so that readers can easily find more information about what you are offering if they want it.
Be consistent in your efforts
When you’re just starting out, it’s easy to get discouraged by the lack of results you see from your email marketing efforts. You might think that your emails aren’t being opened or clicked on, and that people don’t care about what you have to offer. But if this happens, don’t give up! Instead, take a look at how many emails are actually going out: Did you send too many? Are there too many messages from one week to another? Did your message include too much information or not enough information? These are all questions worth asking when trying to figure out why things aren’t working as planned.
You also need to be careful not overload your audience with too many messages in one go, no one likes being spammed!
Email as part or your marketing plan
Email marketing is not dead. In fact, it’s one of the best ways to reach an audience and build trust with your customers. Email marketing offers a number of benefits when you are using a platform such as Mailchimp. It is easy to track and measure results, it is affordable, it’s simple to learn how to create attractive templates that get results. Put email marketing on your ‘To Do’ list today.